Amazon Alexa
Copywriting + Strategy
Amazon hired me to bring their assistant, Alexa, to life across their physical devices and online platforms (including Amazon.com)
via leading copy messaging, strategy, and creative direction for 360 campaigns, commercials, scripts, headlines, devices/displays, new products, and more.
Alexa’s Here For The Holidays Campaign
Amazon Alexa holiday campaign commercials, concepted and written by me.
Alexa, your favorite coworker
A back to work commercial about how Alexa makes WFH easier for you, concepted and written by me.
Alexa For Your Kitchen Campaign
Amazon campaign about using Alexa in the kitchen, concepted and written by me.
Alexa For Your Kitchen Campaign Email Banner
Alexa For Your Kitchen Campaign Landing Page
Amazon Echo Dot 5th Gen Video
An animated how to video for the release of the all-new Amazon Echo Dot and Echo Dot with Clock, written by me.
