Linksys

Copywriting + Strategy

I was hired to help lead the legendary Wi-Fi company into a new era through a major rebrand. I worked through copy, strategy, and creative direction across various B2C + B2B projects including a full web/mobile redesign, 360 campaigns, CEO/executive speech writing and scripting, product naming, packaging, in-store messaging/displays, brand & voice building/rebranding, headlines, and product/software copy. My messaging and strategy directions have made a major impact on sales and leading the way for current and future products.

With product technology and specification’s ability to become quite complicated for the masses, it was put upon me to condense the lengthy and simplify the complex to bring to life fresh, creative, less is more, elevated messaging and overall strategy.

404 Error Pages

Product Packaging

Website Brand Refresh

Spring Campaign Ads

LinkedIn Life Tab

Product Packaging